Skin Whitening common practice in Ghana

"When you are lighter, people pay more attention to you. It makes you more important and the rich men find you attractive," the sentiments of an Accra-based woman with light skin and dark knuckles.

Yet, the self-hate phenomenon of skin-bleaching is not limited to black women alone. The music fans of men like Michael Jackson and the famous Lumba Brothers, Charles Kwadwo Fosu (Daddy Lumba) and Nana Acheampong, have seen the skin of the stars go lighter and lighter with every album hit. Through multiple surgeries, Michael Jackson has arguably become transracial.

Bleaching is often attributed to extreme low self-esteem, and a misplaced desire to be better appreciated.

But, there is a growing repugnance within black communities worldwide against bleaching.

"Skin Bleaching" is the term applied to the process of cosmetic methods used to whiten the skin. It has for a long time been considered a common practice in dark skinned women in sub-Saharan Africa although increasingly, some dark skinned men have also taken to skin bleaching.

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