Flawless skin top priority in hunt for beauty: study

LONDON (Reuters Life!) - Pampered, peeled and toned skin is the number one priority for image-conscious consumers around the world and they are going to increasingly extreme measures to get it, a survey showed on Friday.

A survey by research group AC Nielsen across 46 countries found that one in three people spend most of their beauty budget on skincare, with Asian and U.S. consumers leading the trend.

Skin whitening is the most sought after treatment in Asia, the survey showed, with one in 10 Asian consumers buying bleaching products and 50 percent saying they would lighten their skin if money was no object

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